Meet Your Coach
"I've seen brilliant professionals remain invisible simply because they didn't know how to position themselves. My mission is to ensure your talent doesn't go unseen—and that you secure the opportunities you truly deserve."
Yaachhna Parwanda
Founder of HRQultures
With over 14 years of deep experience in GCC hiring and talent acquisition, Yaachhna has been the behind-the-scenes recruiter to CXOs, senior HR leaders, and executive teams across the United Arab Emirates and Saudi Arabia. She understands exactly what recruiters look for because she's been on the other side of the table for two decades.
Yaachhna founded HR Qultures to bridge the gap between exceptional talent and exceptional opportunities. Her insider knowledge of regional recruitment practices, combined with proven strategic frameworks, has helped hundreds of professionals secure roles they thought were out of reach.
She doesn't just teach theory—she provides the exact strategies, templates, and networks that have consistently delivered results in the competitive GCC market. Her approach is warm, direct, and refreshingly practical.
— Yaachhna Parwanda
Who Is ReLaunch360 For?
ReLaunch360™ is for ambitious professionals ready to take control of their career trajectory. Whether you're navigating new markets or seeking to elevate your position, this programme provides the strategic framework and practical tools you need to succeed.
Mid–Senior Professionals
Managers and senior leaders with 8–20 years of experience seeking their next significant move into executive or specialised roles.
GCC Market Jobseekers
Professionals targeting the lucrative GCC markets who need insider knowledge and strategic positioning to stand out.
Career Switchers
Experienced professionals ready to pivot industries or functions but need guidance on how to reframe their expertise.
Women Returning to Work
Talented professionals re-entering the workforce after career breaks, seeking confidence and contemporary positioning strategies.
Leadership Aspirants
High-performers ready to transition from individual contributor or management roles into strategic leadership positions.
Stagnated Professionals
Skilled experts who've hit a plateau in their current organisation and need fresh perspective to reignite career momentum.
The ReLaunch Method: 4 Strategic Phases
Career transformation isn't about sending more applications—it's about strategic repositioning. The ReLaunch Method is a proven, systematic approach that takes you from invisible to in-demand in just 90 days. Each phase builds upon the previous one, creating momentum and measurable results.
Phase 1: Discovery & Diagnosis
We begin with a comprehensive career audit. Through strategic questioning and analysis, we identify your unique value proposition, uncover hidden strengths, clarify your target roles, and diagnose exactly what's been blocking your progress. This foundation ensures everything we build is authentic and aligned with your aspirations.
Phase 2: Strategic Positioning
Armed with clarity, we completely rebuild your professional identity. Your CV transforms into an ATS-optimised, recruiter-magnet document. Your LinkedIn profile becomes a powerful personal brand platform. Every word is chosen to position you as the obvious choice for your target roles in the GCC market.
Phase 3: Market Activation
Visibility without action achieves nothing. We activate your job search through daily curated opportunities, direct applications to key roles, strategic recruiter outreach, and network introductions. Your dedicated account manager ensures consistent momentum whilst you focus on interview preparation.
Phase 4: Interview & Negotiation Mastery
When interviews arrive, you'll be ready. Through mock interviews, question preparation, and storytelling frameworks, you'll present with confidence and authenticity. Finally, we guide you through salary negotiation, ensuring you secure not just any offer—but the right offer at the right compensation.
What You Get: Four Powerful Pillars
ReLaunch360™ isn't a single service—it's a comprehensive transformation system. While other providers focus on documents alone, we address every dimension of your career transition. These four interconnected pillars work together to create unstoppable career momentum.
Career Repositioning
Gain absolute clarity on your professional direction. Identify your strongest value proposition, define target roles aligned with your strengths and ambitions, and create a compelling career narrative that resonates with GCC employers. This strategic foundation ensures everything else we do is built on solid ground.
Profile ReBranding
Transform your professional presence from forgettable to unforgettable. Your CV, LinkedIn profile, and supporting documents become powerful marketing tools optimised for both human recruiters and automated systems. Every element reflects your premium positioning and unique value.
Job Search Acceleration
Stop the endless scrolling and guessing. Receive daily curated opportunities matched precisely to your profile, direct applications managed by our team, strategic introductions to recruiters and hiring managers, and consistent follow-up that keeps your candidacy top-of-mind.
Interview Mastery
Walk into every interview with confidence and preparation. Master the STAR methodology, develop compelling stories that showcase your impact, practise with realistic mock interviews, and learn negotiation strategies that consistently secure 15–30% higher compensation.
Detailed Service Breakdown
Transparency matters. Here's exactly what you receive when you join ReLaunch360™—comprehensive support designed to address every aspect of your career transition with precision and care.
Strategic Foundation
  • Career Clarity Blueprint — 60-minute diagnostic session identifying your optimal career path, target roles, and positioning strategy
  • Personal Brand Framework — Complete analysis of your unique value proposition and how to communicate it effectively
  • Market Intelligence Report — Insights into your target industry, role availability, and salary benchmarks in the GCC
Professional Documents
  • ATS-Ready CV — Keyword-optimised, formatted to pass automated screening systems whilst remaining visually impressive
  • LinkedIn Transformation — Complete profile overhaul including headline, summary, experience sections, and skills optimisation
  • Custom Cover Letters — Template library plus three fully customised letters for specific opportunities
  • Professional Bio Suite — Short, medium, and long versions for various platforms and contexts
Active Job Search Support
  • Exclusive Recruiter Database Access — Direct connections to 500+ verified GCC recruiters and hiring managers
  • Daily Job Alerts — Curated opportunities delivered to your inbox, matched to your profile and preferences
  • Application Management — We handle applications, follow-ups, and correspondence on your behalf
  • Networking Introductions — Strategic connections to decision-makers in your target companies
Interview & Negotiation Excellence
  • Mock Interview Sessions — Realistic practice with detailed feedback on responses, body language, and presence
  • Question Bank Preparation — 100+ common and behavioural questions with model answers tailored to your experience
  • Salary Negotiation Coaching — Scripts, strategies, and confidence-building for securing optimal compensation
Ongoing Support
  • Dedicated Account Manager — Your personal point of contact throughout the 90-day journey
  • Unlimited Email Support — Questions answered within 24 hours, ensuring you're never stuck or uncertain
The Transformation: Before vs After
See yourself in these scenarios? You're not alone. Every successful ReLaunch360™ participant started exactly where you are now—frustrated, invisible, and uncertain. Here's what changes when you implement our strategic framework.
Before ReLaunch360™
Low Market Visibility — Your profile isn't appearing in recruiter searches. Applications disappear into automated systems. LinkedIn profile views are minimal or non-existent.
Outdated CV & LinkedIn — Documents use old formats and generic language. No keyword optimisation. Reads like a boring job description rather than a compelling value proposition.
No Career Clarity — Applying to random roles hoping something will stick. Unclear about your unique strengths or ideal next position. No coherent narrative about your career journey.
Zero Interview Invitations — Months of silence despite dozens or hundreds of applications. Confidence eroding with each rejection or non-response. Beginning to doubt your market value.
Low Confidence & Strategy — Unsure how to position career gaps or transitions. Nervous about interviews. No idea how to negotiate effectively. Feeling lost in the job search process.
After ReLaunch360™
High Market Visibility — Profile appears in top search results for target roles. Recruiters are contacting you proactively. LinkedIn engagement increases significantly within weeks.
ATS-Proof Premium Branding — CV passes automated screening systems whilst impressing human readers. LinkedIn profile positions you as an industry authority. Every touchpoint reflects professional excellence.
Crystal-Clear Direction — Absolute clarity on target roles, industries, and companies. Focused applications to positions where you're genuinely competitive. Compelling narrative that makes career progression obvious.
Consistent Interview Flow — Regular interview invitations from quality employers. Calendar filling with opportunities in UAE, KSA, and beyond. Multiple offers to choose from rather than desperately hoping for one.
Interview-Ready & GCC-Positioned — Confident in articulating your value. Prepared with stories that showcase impact. Skilled at navigating cultural nuances of GCC interviews. Capable of negotiating 15–30% higher compensation.
Your 90-Day ReLaunch Timeline
Transformation doesn't happen overnight, but 90 days is enough time to completely reposition yourself in the market when you follow a proven system. Here's exactly what happens each phase of your journey, with clear milestones and deliverables.
1
Week 0: Programme Launch & Onboarding
Deliverables: Welcome pack, strategic planning session, complete career audit, target role definition
Your Focus: Provide background materials, clarify goals, begin self-reflection exercises
2
Weeks 1–3: Strategic Foundation & Document Creation
Deliverables: Personal brand framework, ATS-optimised CV, LinkedIn transformation, cover letter templates, professional bio suite
Your Focus: Review drafts, provide feedback, approve final documents, update all profiles
3
Weeks 4–8: Market Activation & Visibility Building
Deliverables: Daily job alerts begin, recruiter outreach campaign launches, networking introductions, application tracking dashboard
Your Focus: Review opportunities, attend networking meetings, engage with recruiter contacts, prepare for initial interviews
4
Weeks 9–12: Interview Excellence & Offer Negotiation
Deliverables: Mock interview sessions, company research briefs, negotiation strategy coaching, offer evaluation guidance
Your Focus: Attend interviews confidently, practise storytelling, negotiate offers, select your ideal next role

Flexibility Built In: Whilst this timeline represents the typical journey, we adapt to your pace and circumstances. Some participants secure roles in week 5; others need the full 90 days. Your dedicated account manager ensures you're progressing optimally regardless of timeline variations.
Premium Features That Set Us Apart
Standard career services stop at documents. We go significantly further. These four exclusive features transform your experience from transactional to transformational, ensuring you're never navigating this journey alone.
1. Exclusive Account Manager
Your dedicated career partner who knows your story, goals, and challenges intimately. They coordinate all services, provide strategic guidance, troubleshoot obstacles, and ensure consistent momentum. Available via WhatsApp, email, or scheduled calls—you're never wondering what to do next.
2. Weekly Job Opportunity Dashboard
Forget endless scrolling through job boards. Every Monday, receive a curated dashboard of 10–15 opportunities perfectly matched to your profile, preferences, and target markets. Each listing includes insider insights, application tips, and strategic guidance on whether to apply.
3. Private CXO & Recruiter Network Access
(Essentials+ Only) Direct introductions to our verified network of 500+ recruiters, hiring managers, and CXOs across UAE and KSA. These aren't cold connections—they're warm introductions where you're presented as a referred candidate, dramatically increasing response rates and interview likelihood.
4. Full LinkedIn Access + Dedicated Application Email
We don't just advise—we execute. Grant us managed access to your LinkedIn account and a dedicated email address. We handle applications, follow-ups, connection requests, and initial conversations on your behalf, saving you 10+ hours weekly whilst ensuring nothing falls through the cracks.
Choose Your ReLaunch Package
Three pathways to career transformation, each designed for different needs and ambitions. Every package includes our core strategic framework—the difference is depth of support and execution assistance. Select the level that matches your current situation and urgency.
Essentials
AED 2,399
Perfect for: Self-directed professionals who need strategic documents and clarity but will manage their own job search execution.

What's Included:
  • 60-minute career strategy consultation
  • ATS-optimised CV (2 revisions)
  • LinkedIn profile transformation
  • One customised cover letter template
  • Email support for 30 days

Best for professionals with strong networks who primarily need positioning and documentation support.
Essentials Plus
AED 3,299
Perfect for professionals who want comprehensive support, accountability, and direct access to our recruiter network—our most transformational package.

Everything in Essentials, PLUS:
  • Dedicated Account Manager — Your personal career partner throughout
  • Weekly Job Opportunity Dashboard — Curated roles delivered every Monday
  • Private CXO & Recruiter Network Access — Warm introductions to 500+ contacts
  • Full LinkedIn & Email Management — We handle applications and follow-ups
  • Daily job alerts tailored to your profile
  • Two mock interview sessions with feedback
  • 90 days of unlimited email and WhatsApp support

Advanced Accelerator
Leaves no stone unturned
AED 4,199
Perfect for: Senior professionals targeting leadership roles who need white-glove service, extensive recruiter outreach, and negotiation expertise.

Everything in Essentials+, PLUS:
  • Complete professional rebrand including executive bio, portfolio pieces, and presentation templates
  • Proactive application support — We apply to 30+ target roles on your behalf
  • Strategic recruiter outreach campaign — Direct contact with 50+ relevant recruiters
  • Advanced negotiation coaching — Two dedicated sessions focused on maximising compensation
  • Unlimited revision access — Update documents anytime during 90 days
  • Full HR database access — Complete list of GCC recruiters by sector and level
  • Priority support — Same-day responses to all queries

Recommended for professionals serious about securing roles in UAE/KSA within 90 days. This package delivers the highest success rates.

Payment plans available. Invest in your career transformation with flexible payment options. Contact us to discuss arrangements that work for your situation.
Why Work With HR Qultures
Choosing a career partner is one of the most important decisions you'll make. Your professional future deserves expertise, integrity, and proven results. Here's why hundreds of professionals have trusted HR Qultures with their career transformations.
1
20+ Years of GCC Hiring Expertise
We're not career coaches who learned from books—we're former recruiters and HR leaders who've hired thousands across UAE and KSA. We know exactly what gets candidates shortlisted because we've been the ones doing the shortlisting. Our founder, Yaachhna Parwanda, has placed everyone from mid-level professionals to C-suite executives.
2
Deep, Verified Recruiter Networks
Our database isn't scraped from LinkedIn—it's built from two decades of real relationships. We have direct lines to 500+ active recruiters, hiring managers, and HR directors across every major industry in the Gulf. These connections give our participants unfair advantage through warm introductions rather than cold applications.
3
Fast, Focused Execution
Career transitions are urgent. We don't make you wait weeks for documents or months for strategy. Initial CV drafts arrive within 5 business days. LinkedIn transformations complete in one week. You're in the market and actively applying within 14 days of starting the programme. Speed matters when opportunities move fast.
4
Proven, Repeatable Frameworks
We don't experiment with your career. Every strategy, template, and technique has been tested with hundreds of professionals and refined based on what actually works in the real GCC market. You receive frameworks that consistently deliver results across industries, experience levels, and career situations.
5
UAE/KSA Placement Expertise
The Gulf market operates differently. From CV formatting expectations to interview protocols to negotiation customs—regional nuances matter enormously. We understand visa processes, emiratisation requirements, Saudi localisation, salary norms, and cultural expectations. This specialisation means you're positioned correctly from day one.
"Generic career advice fails in the GCC because the market has unique dynamics. Our entire methodology is built specifically for professionals targeting UAE and KSA opportunities—and that specialisation makes all the difference."
— HR Qultures Team
Frequently Asked Questions
We understand you have questions before making this investment. Here are answers to the queries we hear most often from professionals considering ReLaunch360
How quickly will I get interviews?
Most participants receive their first interview invitations within 2–4 weeks of completing document transformation and beginning active applications. However, timing varies based on market conditions, your target role's availability, and your experience level. Our data shows 87% secure interviews within 30 days of market activation.

Can you help if I'm switching careers or industries?
Absolutely. Career transitions are one of our specialities. We help you identify transferable skills, reframe your experience using industry-appropriate language, and address potential concerns proactively. 76% of our successful placements involve some form of career switch—whether industry, function, or both.

I'm currently living outside the UAE/KSA. Can you still help?
Yes. Many participants are international candidates targeting GCC relocation. We help position you for visa sponsorship, address relocation concerns in applications, and leverage our recruiter network to find employers open to international hiring. Location is less important than proper positioning and targeted outreach.

Do you guarantee job placement?
We cannot guarantee specific outcomes because hiring decisions ultimately rest with employers. However, we guarantee comprehensive execution of our proven methodology. Our role is to maximise your visibility, optimise your positioning, and create consistent opportunities—the rest depends on market conditions and interview performance.
How many revisions do I get on documents?
The Essentials package includes 2 CV revisions. Essentials+ includes revisions throughout the 90-day period. Advanced Accelerator offers unlimited revisions. All packages include one round of LinkedIn revisions. Additional revisions beyond package limits can be purchased separately if needed.

What if I don't have much experience networking?
That's precisely why our recruiter network access is so valuable. We handle the networking heavy lifting through warm introductions and strategic outreach. You don't need existing connections—we provide them. Our account managers also coach you through networking conversations, making the process comfortable rather than intimidating.

Can I pause the programme if something comes up?
We offer reasonable flexibility for genuine emergencies or unexpected circumstances. However, momentum is crucial for success. Pausing disrupts market visibility and opportunity flow. We encourage participants to commit to the 90-day journey fully. Discuss any concerns with your account manager to find solutions that keep progress moving.

What industries and roles do you specialise in?
We work across all industries and professional functions. Our recruiters and participants span finance, technology, healthcare, engineering, operations, HR, marketing, sales, and more. What matters isn't industry-specific knowledge—it's understanding how to position professionals for GCC markets regardless of sector.

Still have questions? Book a free 15-minute clarity call where we'll discuss your specific situation, answer your questions honestly, and help you determine whether ReLaunch360™ is the right fit for your career goals.
Your Next Chapter Starts Today
The professionals who transform their careers aren't necessarily the most qualified—they're the ones who stop waiting and start executing strategic change.
You've read the information. You understand the process. Now comes the decision that will define your next professional chapter. Will you continue navigating the job market alone, hoping something eventually breaks through? Or will you invest in proven expertise that consistently delivers results?
Every day you wait is another day competitors are securing the opportunities you deserve. Confusion and low visibility aren't permanent conditions—they're problems with clear solutions. But solutions require action.
ReLaunch360™ isn't just about finding a job. It's about reclaiming confidence, building sustainable career momentum, and positioning yourself as the premium professional you already are. It's about ending the cycle of applications that go nowhere and interviews that never arrive. It's about stepping into the next chapter with clarity, capability, and concrete opportunities.
Don't let another month pass feeling invisible and frustrated. Don't let uncertainty about the GCC market cost you opportunities that could transform your career trajectory. The tools, expertise, and networks you need are waiting. Your only task is to take the first step.
Ready to ReLaunch?
Book your free 15-minute clarity call today. We'll discuss your career goals, answer any remaining questions, and determine the best package for your situation. No pressure, no obligation—just honest conversation about your professional future.
Connect: Yaachhna Parwanda on LinkedIn
Success Stories & Programme Impact
Numbers tell part of the story. Real transformations tell the rest. Here's what happens when ambitious professionals combine strategic positioning with proven execution support.
92%
Increased Recruiter Visibility
Within 21 days of profile optimisation
87%
Secure Interviews
Within first 30 days of market activation
76%
Successful Career Switches
Industry or function pivots achieved
63%
Negotiate Higher Salaries
Secure 15–30% increases through our negotiation coaching
94%
Credit Account Manager
Report dedicated support was vital to their success
88%
Accelerated via Introductions
Credit CXO and recruiter network for interview opportunities

What Participants Are Saying
These aren't carefully selected outliers—they represent typical outcomes when professionals commit to the full ReLaunch360™ process. Every testimonial is from a real participant who invested in their career transformation.
"Seven interviews in three weeks—after months of complete silence. I couldn't believe the difference proper positioning made. The LinkedIn transformation alone was worth the entire investment."
Senior Business Analyst → Dubai Fintech Sector
"I'd been trying to land a leadership role in Abu Dhabi for over a year. Within six weeks of starting the programme, I had three offers. Yaachhna's insider knowledge of what GCC employers want is unmatched."
HRBP → HR Manager, Semi-Government Entity
"Returning to work after a four-year career break felt impossible. The team helped me reframe that time positively and rebuild my confidence. Three interviews in five weeks proved my worries were unfounded."
Operations Lead → Project Coordinator, Dubai
"Moved to Riyadh in 60 days after trying unsuccessfully for 14 months on my own. The recruiter introductions opened doors I didn't even know existed. Worth every dirham."
ERP Specialist → ERP Consultant, Riyadh
"Career switch from real estate to tech seemed impossible until HR Qultures showed me how to reposition my sales and relationship skills. Now I'm in my dream role at a fast-growing SaaS company."
Sales Manager → Product Specialist, Tech Sector
"The negotiation coaching delivered a 22% salary increase compared to the initial offer. That one session paid for the entire programme multiple times over. Incredible ROI."
Finance Controller → Senior Finance Manager

4.9/5
Average Participant Rating
Based on post-programme surveys from 200+ ReLaunch360™ participants across UAE, KSA, and international placements.

Your success story could be next. These participants started exactly where you are—uncertain, frustrated, and invisible in the market. They made the decision to invest in strategic support. Now it's your turn to write your transformation story.